Alpha Building Corporation is one of the most trusted and respected general contractors operating across the southern United States. Alpha came to Primo Motif to help them re-discover their brand for today and tomorrow.
Brand Strategy | Brand Identity | Brand Planning
Re-Branding an already
Over 50 years Alpha has completed over $1 Billion in projects and operations with clients such as NASA. When re-discovering the Alpha brand, it was imminent that they wanted to stay true to their spirit and true to their rich history. We started this project with every possible option. We stretched our imagination and produceed several different samples and identies we feel encompassed the Alpha spirit. In the end, we landed on this identity which closer aligned with Alpha's rich past and very bright future!